experience \ik-ˈspir-ē-ən(t)s\
the process of doing and seeing things and of having things happen to you;
skill or knowledge that you get by doing something
• • •
I’ve worked in-house, in agencies, for the client, as the client,
with big brands and small brands alike. My experience includes
work for powerhouse brands like JCPenney, Levi’s, Rug Doctor,
Brinker, Frito-Lay, PepsiCo, Walmart, Amazon, and more.
In addition to my full-time gig, I’m a freelance writer for Plano Magazine.
2017 - Current
Brand Creative Manager / Rug Doctor, Plano, Texas
A blend between creative director and marketing director, my role supports all functions of marketing.
That means I get my hands dirty in projects big and small — from managing product launches, digital marketing plans, and projects with creative agencies, producers, and more to writing, designing, and developing creative content with my team.
2016 - 2017
Associate Creative Director
Ansira, Dallas, Texas
I took the lead on major concepting projects, print, and digital campaigns for clients like Chili’s, Whole Foods, and Rent-A-Center, while managing my own team.
Even better: I learned the art of partnering with and presenting to creatives, account management, and C-level clients.
2015 - 2016
Senior Copywriter
Propac Agency, Dallas, Texas
I handled the little stuff (print and digital POS) and the big stuff — development of shopper marketing programs, concepts and white papers, and even corporate charity campaigns.
Plus, I mastered PowerPoint to become the studio’s go-to presentation designer for clients like Frito-Lay and PepsiCo.
2010 - 2015
Creative Copy Manager
JCPenney, Plano, Texas
I helped rebrand one of America’s oldest and most well-known retailers. A senior team member, I did double duty as a lead creative writer managing my own team of copywriters.
I wrote swaths of editorial and promotional copy, plus served as a liaison to strategy, production, and more. If variety is the spice of life, consider me paprika.
